How many pages of content do you expect the site to require(*)
An estimated figure is sufficient here
Will you require different template layouts between pages, or will the layout remain largely the same throughout the site(*)
Some sites demand maximum flexibility with content placement, or perhaps different landing page layouts to the rest of the site.
What specific features (other than core content display) will the site require(*)
For example: discussion forum, newsletter subscription, online shop (eCommerce), user registration & accounts, blog, gallery, etc.
Is the content for the website already available? If not, when do you anticipate it will be ready for deployment(*)